On October 7, 2026, Meta announced a dedicated iPad app for its personal AI agent Muse. The announcement came roughly a month after the mobile debut on September 8, when the agent launched for iPhone and Android. According to TechCrunch, along with the iPad release, Muse gained a new set of connectors aimed at small businesses as well as major retail partnerships. The Verge reports that iPad support arrived through the latest update to the Muse iOS app — in other words, the existing iOS app was updated with native tablet adaptation rather than rebuilt from scratch. The announcement was made on Wednesday and was covered the same day by two leading technology publications.
Third Platform in a Month
Muse's trajectory has been fast. On September 8, the agent launched for iPhone and Android — its first unveiling to the general public. Roughly a week later, the Mac version was released. On October 7, a third platform joined the lineup: iPad. According to The Verge, iPad support was delivered through the next update of the iOS app. Such a cadence of releases shows that Meta is prioritizing personal AI agents — the company brought the agent to three different platforms within a month. The tablet form factor suits a text-based interface: a large screen makes working with text chats and task lists easier, so the iPad adaptation was likely completed relatively quickly. Each new platform broadens the agent's potential audience — after mobile devices, tablet and desktop users are now covered. This pace signals the company's intent to bring the agent to all major devices quickly.
Connectors for Small Business
One of the main highlights of the iPad release is the expanded list of connectors inside Muse. Connectors let the agent work with third-party services and appear in the Muse interface as a separate section. With the iPad release, this list gained a range of services aimed at small businesses: Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom. The set spans project management, design, file storage, accounting, software development, and marketing. In addition, Meta added connectors for its own advertising accounts — meaning advertisers can manage campaigns through the agent. Notion and Granola were also added to the list. Muse is thus becoming an agent that connects to a wide range of business processes: users can link the services in their work environment to the agent and complete everyday tasks through them. Growth in the number of connectors directly increases the agent's practical value — the more services connected, the more tasks it can handle on its own.
Retail Partners
Meta also recently announced new partners in the retail sector. They include Best Buy, Gap, Sephora, Walmart, and Wayfair — major retailers in the U.S. market covering electronics, apparel, cosmetics, and home goods. The essence of the partnership is that Muse can independently shop on these stores' websites and complete transactions on the user's behalf. In other words, the agent doesn't stop at providing product information but carries the purchase process through to the end — to payment. This is another sign of the expanding capabilities of personal AI agents: they are increasingly moving toward performing real-world operations. The simultaneous addition of five major retailers significantly broadens the Muse agent's retail reach.
Downloads Keep Growing
Since September 8, Muse has been downloaded 6.6 million times — a figure from market analytics firm Sensor Tower (TechCrunch).
The number shows the level of interest in the agent's first month: 6.6 million downloads in under a month is a notable result among consumer-facing AI agents. It is worth noting that on October 3 our site reported that Muse downloads had surpassed 5 million — that was news about a growth milestone. The current news is about a different event: the iPad app release and the new connectors and retail partnerships that came with it. The two stories complement each other: one reflects the pace of the agent's adoption, the other its expanding functionality. Downloads are growing while platform coverage widens in parallel — suggesting the Muse agent's development is worth watching in the coming months.
