Donald Trump called anyone who uses the term "artificial intelligence" "the enemy." On October 8, 2026, he stated the White House position on his Truth Social page: using the old term is treated as opposition to the new, "more accurate" term — "super intelligence." According to The Verge, this call continued the September 29, 2026 executive order, which requires U.S. federal agencies to replace the phrase "artificial intelligence" with "super intelligence" in official communications. A few hours after Trump's post, Salesforce CEO Marc Benioff announced that the AIForce product would be renamed SIForce; a few days later, the leaders of Nvidia and Microsoft publicly backed the new term. The terminology change thus moved beyond federal agencies and began entering the practice of private technology companies.
Trump's Post
On October 8, 2026, Trump published the following text on his Truth Social page:
"The White House considers anyone that uses the term "Artificial Intelligence," as opposed to the highly accepted new and more accurate term, "Super Intelligence," THE ENEMY!"
The quote is cited by The Verge. In it, Trump treats the use of the old term as opposition to the term "super intelligence" and calls such people "the enemy." The phrase "THE ENEMY" is written in all caps — setting the statement's sharp tone. Trump describes the new term as "highly accepted" and "more accurate," while rejecting the old name. The message mentions "the White House" — that is, it is presented not as a personal opinion but as the administration's position. The essence of the statement is simple: from now on, using the old term is not considered acceptable in official rhetoric.
The September 29 Order
Trump's October 8 statement continues the September 29, 2026 executive order. The document, titled "Inaugurating the Era of Super Intelligence," requires U.S. federal agencies to replace the phrase "artificial intelligence" with the term "super intelligence" in official communications. The document's very title proclaims a new era — the "era of super intelligence." The order's name — "Inaugurating the Era of Super Intelligence" — means ushering in the era of super intelligence, and it mandates the use of the new term in the official communications of federal agencies. In The Verge's report on the order, the terminology change is noted as having been elevated to the level of official policy — that is, this is no longer a recommendation but a mandatory rule for federal agencies. In the nine days from September 29 to October 8, the policy moved beyond an official document to the level of a public statement: in the October 8 message, those using the old term were called "enemies."
Salesforce: AIForce Becomes SIForce
A few hours after Trump's message, Salesforce CEO Marc Benioff announced that the company's AIForce product would be renamed SIForce. According to The Verge, the decision was announced shortly after Trump's post, making Salesforce the first major technology company to join the new naming. The change in the product's name may seem minor, but it signals the company's public position: Salesforce will now present its product not under the old term but under the new one promoted by the White House. The Verge's article specifically notes that Benioff's decision came chronologically after Trump's statement.
Nvidia and Microsoft Join In
Nvidia CEO Jensen Huang also backed the new naming. According to The Verge, the company announced a commitment to dedicate $1 billion to scientific progress, including research in "super intelligence." In this statement, the new term was mentioned together with a financial commitment — Nvidia used the phrase "super intelligence" not only in words but in its funding plans.
Microsoft CEO Satya Nadella, in his latest blog post calling for an "emergency brake" for SI models, repeatedly called the technology "super intelligence." His call concerned introducing an emergency stop mechanism for SI models — the new term became the primary name even in the text of a serious safety proposal. Thus all three company leaders — Benioff through the product name, Huang through the financial commitment, and Nadella through the blog post — publicly backed the term promoted by the White House. In all three cases, the new term was used in official statements in place of the old one.
Besides The Verge's two independent reports, the chain of events was also covered by Business Insider, Poynter, and TechCrunch.
