French music streaming platform Deezer announced on October 13, 2026 a new toggle that lets listeners completely remove AI-generated tracks, albums and related artists from search results. The company plans to roll out the feature worldwide by the end of 2026. It is the next stage of Deezer's AI-content policy, begun in 2025, when the platform introduced a system for detecting, labeling and removing AI-created music from recommendations.
How the Toggle Works
When the toggle is on, AI-generated content does not appear in search: tracks, albums and related artists are removed from results. As a result, listeners only encounter human-made music in search. If they wish, users can turn the toggle off at any time and bring AI-generated tracks back into search — the setting remains entirely at the user's discretion.
The new setting applies only to music created through fully generative AI platforms. Songs that use AI elements in a limited way as part of a human creative process are assessed separately — according to Deezer, such tracks are not removed from search like fully AI-generated content. In this way, the toggle draws a line between fully synthetic content and human creativity.
The company describes the feature as a simple setting: the user turns it on once — everything else works automatically. While previous measures mostly covered recommendation systems, the new toggle is the first to directly affect search results. In 2025 Deezer became the first in the world to introduce a system for detecting, labeling and removing AI-generated content from recommendations — those measures aimed to increase transparency and reduce AI-related streaming fraud. The new toggle is the user-facing side of the same policy: now it is the listener, not the platform, who decides whether to see AI content.
Demand: Survey Results
The toggle is being introduced in response to user demand. According to a survey conducted by Deezer with Ipsos in November 2025, nearly half of music streaming users — 45% — want the ability to filter out fully AI-generated music. According to TechCrunch, this demand is exactly what pushed the company toward additional measures: listeners are increasingly asking for transparency and control.
Deezer became the first streaming platform to openly label AI-generated music in June 2025. Since then, more than 14 million albums have been labeled as AI-generated. The new toggle is a logical continuation of this labeling system — now any user who wants to can hide such content from search entirely.
Scale: 90,000 AI Tracks a Day
The numbers show the scale of the problem. Deezer receives nearly 90,000 fully AI-generated tracks every day; on peak-load days this exceeds 50% of all daily uploads. That means on some days more than every second track arriving on the platform is machine-made.
Deezer's patent-pending AI detection tool identified more than 42 million AI-generated tracks between January 2025 and August 2026, removing them from algorithmic and editorial recommendations. Detected tracks are automatically removed from recommendations and excluded from editorial playlists — a measure that limits their organic reach and protects the integrity of the royalty pool.
Fraud figures deserve special attention: according to Deezer, in 2025 up to 85% of streams on fully AI-generated tracks were fraudulent. The company estimates that the main purpose of uploading such tracks is to inflate stream counts through fraud. Deezer's AI detection tool can identify music created with the most popular generative models — Suno, Udio and Rifussion. When stream manipulation is detected, Deezer excludes these plays from royalty payments.
CEO Statement
"We saw clear user demand for the ability to filter AI-generated music, and we are now giving everyone the ability to fully remove this content from the streaming experience on Deezer and, if they wish, focus only on human creators and their works," Deezer CEO Alexis Lanternier said in a statement.
According to Lanternier, the sharp growth of AI music on the platform was the catalyst for introducing such features. The step continues Deezer's policy begun in 2025: last year the company was among the first in the world to introduce a system for detecting, labeling and removing AI-generated content from recommendations. With the new toggle, this approach now extends to search results. Deezer will roll out the new measures globally by the end of 2026 — the company's announcement was published on October 13, 2026 in Paris.
